Sorby Adams
Year Established
Annual Production (bottles)
Area under vine
Barossa Based | 40+ years Experience | Future Capacity
In 1980 Simon, fresh out of Year 12 at school in Adelaide South Australia, accepted a vintage role with family-owned Yalumba Winery in the Barossa. From a casual position he progressed a career with Yalumba and into the role of Red Winemaker at age 26 and then Chief Winemaker at 33.
During his 20 years at Yalumba, he was instrumental in establishing the fine reputation for their premium red wine brands.
Simon also oversaw the commencement of “Voss Vineyards” in Napa Valley, California in the early 90’s and was Yalumba Chief Winemaker until 1999.
As General Manager for Cellarmasters 1999 to 2005, commercial intuition and executive expertise developed to prepare for the launch of his own company Sorby Adams Barossa in 2005.
2022 was Simon’s 43rd vintage.
Simon’s three children, Angus, Digby and Sally are the next generation of Sorby Adams.
Son Digby, has now joined the fray with operations and logistics.
Based in the Barossa, we source from our growers in the region and wider SA. Predominantly red wine sales focus, we specialise in Shiraz and Cabernet Sauvignon with Riesling, Pinot Gris and Pinot Rose.
Leveraging our family heritage, and contemporary references, Sorby Adams is a range of key popular varietal wines and
blended styles in the premium to ultra premium segments along with entry level wine brands for channel management potential.
A lean team that executes action aligned with distribution channels and their needs for efficiency and effectiveness.
We are experienced exporters and offer exclusive options for distributor partners with volume targets.
In Australia, we build our local wine club through loyalty programs and stories
• At Sorby Adams we are flexible for market needs and adapt to meet the distribution channel.
• We are not locked into fruit supply limitations nor stylistic rigidity. This flexibility allows us to be nimble and adapt to market needs.
• The wines are predominantly red varieties and mainly Barossa GI. Leading with Barossa provide confidence and recognition, credibility and reputation which open pathways for new growth.
• A quirky element of the brand is reference to “Adams Family” The Thing, Morticia, Tristan & Isolde. This is balanced with Barossa heritage and Sorby Adams family background references to Reverend Canon, Jutland and Margret.
• For channel management, exclusive sub brands are possible and new developments considered.
• With a wealth of experience in winemaking, production, sales and service, our professionalism and commitment is relied upon and valued by our trade customers.
The Thing is our top-of-the-line Shiraz here at Sorby Adams. Sourced from fruit grown in low yielding hand pruned Barossa Shiraz vineyards dating back to the 1930’s these vines are some of the oldest in the region.
Only our best barrels make their way into this classic, cool -climate Shiraz and the new 2017 release shows again, why the old-vine fruit of the Barossa and Eden Valley’s is so highly sought after.
Seeking out the finest grapes from the best growers in the Barossa, Simon Sorby Adams creates exceptional wines on a constant journey of discovery.
The ancient spherical astrolabe is in honour of Simon’s ancestor John Couch Adams, who in the 1800s was credited with discovering Neptune.
A symbol of exploration and discovery in itself.
Gudilly is the next generation of Sorby Adams.
Simon Sorby Adams has three children, Angus, Digby and Sally which the portmanteau Gudilly is derived.
Sourced from the Adelaide region in South Australia, these three wines are all focused on Pinot – Noir, Gris and Blanc.
Contemporary and fresh, designed by the kids for their generation.
Pinot Blanc
Mytikas is the highest peak on Mount Olympus and was home for the Girgolas family before they emigrated to Adelaide in the late 60’s. Today they grow a diverse range of popular and emerging varieties in their vineyard.
Working together is they key to achieving the best fruit expression from the vineyard and wanted to celebrate that.
Pinot Bianco, Pinot Noir, Pinot Gris, Rose, Shiraz, Cabernet Sauvignon, Chardonnay, Sauvignon Blanc, Montepulciano, Vermentino, and more coming…
Pinot Gris
Pinot Blanc
Premium Quality
